Tide was born out of London College of Fashion whilst Rory and Zoard were studying Fashion Photography alongside working freelance with stylists, videographers and set designers. Thus channeling these skills into their casting.


Tide is a new and unique London based casting and management agency, showcasing diverse faces from all different backgrounds.  Tide represent talent who are not only models, but are also creatives in their own right. This allows fashion and advertisement brands to constantly have new faces from a dynamic range of ethnic and cultural backgrounds. 

Tide has also produced a number of campaigns in-house working with a close knit team of creatives.

Being London based we have our main connections here, but are not limited to the UK.



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